In New Zealand, driving while under the influence of drugs (or “blazed”) is a serious problem highlighted In this highly successful traffic safety campaign by the New Zealand Transport Agency. Directed by Taika Waititi, this 2013 extended public service announcement uses humor to address the dangers of motoring under the influence of marijuana. A trio of tamariki imitate their Dads’ stoned antics, driving home what’s at stake when getting behind the wheel “blazed.” More information about the ad campaign here.
Ad Campaign: “Blazed”: Drug Driving in Aotearoa
by Mi Ae Lipe | 06/17/17