Ad Campaign: “Blazed”: Drug Driving in Aotearoa

In New Zealand, driving while under the influence of drugs (or “blazed”) is a serious problem highlighted In this highly successful traffic safety campaign by the New Zealand Transport Agency. Directed by Taika Waititi, this 2013 extended public service announcement uses humor to address the dangers of motoring under the influence of marijuana. A trio […]

Ad Campaign: “Blazed”: Drug Driving in Aotearoa

In New Zealand, driving while under the influence of drugs (or “blazed”) is a serious problem highlighted In this highly successful traffic safety campaign by the New Zealand Transport Agency. Directed by Taika Waititi, this 2013 extended public service announcement uses humor to address the dangers of motoring under the influence of marijuana. A trio of tamariki imitate their Dads’ stoned antics, driving home what’s at stake when getting behind the wheel “blazed.” More information about the ad campaign here.

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Mi Ae Lipe

Mi Ae Lipe is a citizen advocate living near Seattle, Washington. She blogs on Driving in the Real World, Tweets daily driving news and tips at @DrivingReal, and writes a regular column on street driving for BMW CCA’s Roundel magazine. She frequently collaborates with government organizations, NGOs, and individuals. She and fellow citizen Mark Butcher are recipients of the National Highway Traffic Safety Administration (NHTSA) 2017 Award for Public Service for their work in

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    Ad Campaign: “Blazed”: Drug Driving in Aotearoa

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