Over the years, I’ve come across many incredible defensive diving videos depicting superior driving technique, top-notch traffic safety advertising campaigns from around the world, and other stuff—useful, fun, poignant, thought-provoking.
This video is from the UK television series 999: What’s Your Emergency?, which takes an intimate and frank look at modern Britain through the eyes of Cheshire emergency services on the front line.
“Always drive so you can stop safely within the distance you can see to be clear on your own side of the road” is a mantra of UK driver training that should be followed everywhere, all the time. But how do you correctly assess a curve and your entry speed into it? Many people incorrectly […]
Road signs suck. What if we got rid of them all? Channeling the philosophy of Dutch traffic safety engineer Hans Monderman, the podcast 99% Invisible explains shared-space designs, which have drastically cut fatalities and injuries in places across Europe in the most counterintuitive ways.
This is not your typical safety video. Dumb Ways to Die is an Australian public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. It was meant to “engage an audience that really doesn’t want to hear any kind of safety message,” according to the executive creative director at advertising agency McCann […]
More and more traffic accidents are due to texting. If we want to reduce the 1.2 million traffic victims worldwide each year, we have to act. How do you convince youngsters not to text while driving? Prove them it is a very bad idea: Oblige them to text while driving! See how Belgian learner drivers […]
Produced by the Transport Accident Commission (TAC) of Australia, Reality Cheque shows exactly how much it will cost if you decide to drive home after a few drinks—by placing the costs on an itemized receipt. This road safety message is delivered at the end of a night out, which is the exact moment when people […]
What happens in the moments right after the worst comes to pass? This 2017 commercial, produced by the Dutch production company 25fps, was inspired by an actual crash on Interstate 76 in Brighton, Colorado, after an SUV carrying a family of six went off the road.
This 2016 anti-drunk driving campaign video by We Save Lives shows the reactions from patrons at a bar bathroom a convicted drunk driver.
In another part of the 2013 New Zealand drug driving campaign, shopkeepers talk about the drivers who come into their shops stoned. Some people think that if they’re a bit stoned, driving slower will make them safer. Trouble is, cannabis slows your reactions. So are you really safe to drive?